ITVBe launches Little Be with a musical helping hand from Bubble
ITV Creative have been working with us for the past six weeks on full music composition and sound design for channel branding of new zone Little Be, week-day mornings on ITVBe, launching 3rd September. Aimed at children between the ages of 0-4, the brief was to create a more modern and realistic sound-bed that avoided cartoon cliché sound effects, with the characters brought to life with original vocalisations. Characterisations of the animated protagonists needed to be vocalised but had to be language and gender neutral as far as possible, and many of the sound effects were created from scratch, as stock effects could not achieve the right feel.
Composers Greg and James first go stuck into the music composition, with the challenge being to bring to life the animation with a modern feel, whilst maintaining empathy for classic children’s television programming. It was important to take a holistic approach to the job, with instrumentation being critical to achieve the correct feel and energy, generating multiple arrangements of the main theme to be used in different scenarios.
Greg and James then moved onto the sound design phase, which had to be sympathetic to the young audience whilst simultaneously not alienating adult viewers.
Creative • Foley • Music Composition • Sound Mixing • Sound Design • Vocals & Voice Recording
Credits: ITV Creative
Tony Pipes - Executive Creative Director, ITV Creative
Jason Ford - Creative Director, ITV Creative Brand + Design
Rachel King - Creative Director, ITV Creative
Gareth Davis, Designer
Martin Falconer, Designer
Peter Halata, Designer
Crawford Wilson, Designer
Tom Wood, Designer
Angela Lyttle - Senior Producer, ITV Creative Brand & Design
Sophie Amklev - Production Assistant, ITV Creative
Vanessa Wise - Senior Campaign Manager, ITV Creative
Greg Claridge, Music Composition & Sound Design
James Taylor, Music Composition & Sound Design
Paula Ryman, Producer
Sam Phinikas, Producer
Kabir Malik, Exec Producer