It's high noon for head lice!

This week Fox Kalomaski Crossing launches the first national marketing campaign for Vamousse in the UK, across cinema, TV, digital platforms and trade press. Vamousse is the first major launch for US life sciences company TyraTech, Inc.

On-air from Thursday 21st August, the TVC features live-action actors set in an animated cowboy town. A small boy waves a note from his school telling his mum that head lice are back in town. His mum is the new sheriff and she’s ready to confront the band of pesky head lice – and their eggs – with her powerful new weapon, Vamousse! 

Lee Willis completed the sound design, V/O, stereo and 5.1 Mix for this advert.